Hi, I work with a small marketing firm up here in Canada and we're considering purchasing the domain myinsurance.me from sedo.com

The trick is the price - it's going for about $7000 and in turn, we're trying to get opinions from people in the industry on the actual value of this domain. This would be for a canadian health insurance provider - they're looking to change their brand altogether and move towards a concept that's more familiar to a younger generation: Just like more and more people nowadays have places online for their email, their photos, their facebook profile, etc...

We feel that MyInsurance.me could work as a core branding message, but we figured it wouldn't hurt to get a few more opinions. What does everyone think. Good idea? Bad idea?

Thanks,

J

I think the name is catchy and does seem to work with the direction the company brand is heading.

As for the price its hard to say without knowing your expected financial benefit. My opinion is that it is quite a bit to pay for the domain name, but if you feel ít'll increase your revenue appropriately it would be worth the cost..

__________________
The Industry - Australian Insurance News and Events
www.theindustry.com.au